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Business Writing

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Call (949) 477-2000 Option 1 to schedule a class

BUSW Course Description

Course Fee: $595.00

This program is designed to help participants become clear, concise and powerful technical writers. Explore how to write documents for both technical and non-technical groups. Customize your writing to fit your audience. Discover how to develop an effective strategy. Use the proper mechanics and apply a specific writing process to develop an effective writing style. Receive specific feedback on your writing with suggestions for improvements.

Duration

1 day, Instructor-led classroom training

Course Objectives

Program Goals and Objectives:
  • Discover how to be clear and precise in your writing
  • Develop a writing style that communicates clarity and relevance
  • Better connect with the reader and minimize disengagement
  • Avoid common grammar and composition errors
  • Receive specific feedback on your writing and suggestions for improvement
  • Explore ways to overcome "writers block"

    PART I - INTRODUCTION

  1. INTRODUCTION
    • Workshop Objectives
    • Opening Activity - "samples from real life"
    • Technical writing compared to other business writing
    • Personal self-assessment of critical communication skills

    PART II - STRATEGY

  2. BEGIN WITH THE END GOAL IN MIND
    • What's the problem?
    • What's your point?
    • Key messages
    • Desired impact and action
  3. KNOW THE AUDIENCE
    • Education and awareness regarding the topic
    • Intellectual, professional and emotional attachment to the topic
    • Familiarity with concepts and terminology
    • Needs and expectations
  4. DEVELOP A CLEAR PROJECT PLAN
    • Get everyone on-board from the start
    • Establish critical milestones
    • Manage attention spans and points of contention
    • Manage questions before they arise.
  5. SELECT THE RIGHT TOOLS
    • Common modes for technical presentation
    • Matching time, content, culture and utility
    • Risks and benefits

    PART III - MECHANICS

  6. USE POWERFUL OPENNERS AND CLOSERS
    • Orient the reader and guide them where you want them to go
    • Create the context that will support the content
    • Close with clarity and power
  7. MAINTAIN FLOW - PARAGRAPH AND SENTENCE STRUCTURE
    • Use the Five C's Of Communication - Clear, Concise, Coherent, Correct, & Complete
    • Connect tactical components to the overall strategy
  8. AVOID COMMON COMPOSITION ERRORS
    • Vagueness
    • Wordiness
    • Redundancy
    • Passive Voice
    • Clichés and Jargon
  9. ELIMINATE GRAMATICAL MISTAKES
    • Dangling Modifiers
    • Lack of Parallelism
    • Unclear Pronoun Use
    • Wrong Case
    • Inappropriate Punctuation
    • Incorrect Capitalization
  10. CONSIDER FORM AND LAYOUT
    • Font selection
    • Titles, bullets and boxes
    • Margins and white space
    • Tables, charts and figures
    • References and appendices
    • Use of color
  11. LEVERAGE STYLE
    • Developing tone
    • Putting the reader first
    • Effective influencing strategies
    • Passive versus powerful word selection

    PART IV - APPLICATION

  12. PRACTICE THE WRITING PROCESS
    • Define your objective
    • Develop an outline
    • Overcome writers block
    • Draft
    • Edit
    • Refine
  13. DEVELOP AN EDITING MINDSET
    • Step 1 - Concept review
    • Step 2 - Structural & grammatical review
    • Step 3 - External review
  14. RECEIVE CRITIQUES AND SUMMARIZE TAKE AWAYS
    • Consolidating critiques from throughout the program
    • Defining personal writing priorities
    • Summarizing key lessons learned

Call for details. 949-477-2000 option 1

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